We create and imagine lasting hybrid or digital experiences, that always generate emotions and rely on a solid technical mastery.
For us,drawing and maintaining the attention of participants is the key to a successful event.
Based on nudges* deployed on the Campus at Les Fontaines, we haveadapteda series of tips for digital events. We are happy to share a number of them with you.
(*): Nudge is a concept which proposes indirect suggestions as a way to influence behavior and decision making of groups or individuals.
Nudge 1: What if your event was a film title?
Each event tells a story. A story to capture and maintain participants’ attention and make the event a memorable one for each stakeholder. So, as you’d do for a good film, give an impacting title to your event.
Source : A. Eril Travelling memory, Parallax, 2011; M. Halbwachs, Les cadres sociaux de la mémoire, Alean, 1925
Nudge 2: What if well-being was contagious?
When you are in a digital meeting and your camera is on, don’t forget to smile: it contributes to creating a feeling of collective well-being.
Source : Positive intelligence, HBR, 2012
Nudge 3: Everyone has a role!
When organizing a digital event, roles have to be distributed: the anchor, the contributors, the time-keeper. Think also of someone to help you moderating interactions and someone focusing on sorting participants’ technical issues.
Source: Facilitating workshops, meetings and trainings, Capgemini Invent
Nudge 4: Feel better!
Contact with nature decreases negative ruminations and contributes to brain relaxation. Touching rough wood also results in lowering blood pressure. So, don’t forget to schedule an outside break in your schedule to enjoy the surrounding nature, in the city or in the countryside!
Source : D. Bowler et al., BMC Public Health, 2010
Nudge 5: Increase your performance!
Did you know that the further away your smartphone is, the stronger your concentration abilities are? So next time you participate in a digital event, recharge your phone in another room and gain in efficiency.
Nudge 6: 1 situation = many reactions
When faced with a difficult or complex situation, each person has a different and unique way of reacting to external sources of stress.
Reaction 1: deny the existence of the problem and postpone its resolution; Reaction 2: do nothing because “There is nothing to do”; Reaction 3: take the problem head-on; Reaction 4: seek support; Reaction 5: express one’s emotions; Reaction 6: put things into perspective.
None is better than the other; it is nevertheless necessary to be aware of these differences in behaviours to find a common solution to the situation.
Source : Modèle transactionnel de Lazarus et Folkman (1984)
Nudge 7: Move!
When organizing a digital event, plan breaks that allow participants to move and increase their ability to concentrate. What about organizing a streching session with a coach or
a musical coffee break?
Source: Même pas mal ! Le guide des bons gestes et des bonnes postures, Frédéric Srour, Editions First.
Nudge 8: Interact
Attention is key! Break sessions to keep the attention of your participants: plan regular interactions via collaborative tools such as Klaxoon, Connex Me, Mural and / or by regularly devoting time for question-and-answer sessions moderated by a dedicated person.
Nudge 9: Be on top
Dehydration can cause you to lose up to 20% of your cognitive abilities. Drink regularly and make sure you have a drink ready before any digital event starts.
Source: Medicine & Science in Sports & Exercise
Nudge 10: Boost efficiency
Science is interested in biological rhythms and their influence on our performance. The study of chronotypes divides individuals according to their daily physiological needs.
Those called “bears“, 50% of the population, have a biological rhythm set on office hours. Those called “lions“, 20% of the population, are morning people and less mobilized at the end of the afternoon. Those called “wolves“, 20% of the population, are evening people and difficult to mobilize in the morning. The “dolphins“, 10% of the population, sleep little and remain stable throughout the day.
If your digital event brings together participants from the same time zone, the second part of the morning is the best time to mobilize all profiles. Take advantage of it!
Source : Quand ?, Dr Breus