What do we expect of a business seminar? It should develop and maintain team motivation, strengthen and re-forge links between people, change behaviors and stimulate team spirit, all with a view to boosting competitiveness and building the company’s future.

To achieve this, more and more managers choose the medium of sport for their corporate events, as the business world seems to have lots in common with the sporting arena, from its vocabulary (performance, results, etc.) to its values (team spirit, constantly raising the bar, camaraderie, etc.)

How is this implemented at a seminar on the Campus? Firstly, using the classic method of inviting a speaker to inspire participants about the virtues of sport; recent examples include Anne Quéméré talking about how she rowed across the Atlantic, and the Dutch trainer of the women’s national field hockey team. A sports-related team-building exercise is another possibility, such as a football tournament or the ever-popular Olympics. Your teams will excel themselves and experience the solidarity and strength engendered by encouragement. Lastly, the Campus offers participants the services of a sports coach twice a week, who will run morning and evening sessions of muscle toning based around yoga or qi qong, or Nordic walking in the park.
Starting the working day with sport helps participants to be more open and positive throughout the day. As a source of energy and driver of social cohesion, sport really delivers exceptional added-value to seminars.

(This article was prepared in conjunction with Stéphane Kuissu, of Ton Coach Sportif (TCS), partner of Les Fontaines, who regularly runs sports sessions at Les Fontaines).