7 ideas for integrating digital at the heart of your event
Ever faster, ever more creative, ever more effective... each and every one of our events has to be of the highest quality and most effective. Creativity plays an essential role, but the coherence of the plan remains paramount. In recent years, digital technology has become an integral part of event communications. But how do you turn it into a decisive advantage rather than a gimmick? We suggest seven keys to achieving this.
1. Work on content before form
Before tackling any digital ideas and tools in advance of your event, ask yourself the only question that matters: what is the message you want to convey during the event? You need to have a clear vision of your objectives. Digital, like any other tool, will find its place all the more if you know what you want to achieve.
2. Making digital an environment
The digital transformation of your event begins with the transformation of your environment: digital is not just a single application, like a highlight, or the only support for your project; on the contrary, it must be present at every stage of your meeting's implementation: upstream to signal and invite, during to animate and contribute, and downstream to federate and measure.
3. Be digital... but mobile
All your employees, partners and customers have a smartphone in common. This tool accounted for over 50% of Internet traffic in 2016. It is the gateway to your guests' attention and concentration. The mobile app is therefore an essential medium for creating a constant link with them, guiding and informing them. In addition to the digital solutions linked to the event, Campus Les Fontaines has created a mobile application dedicated to the venue, enabling each participant to have all the useful information and services at hand throughout their stay. The site's high-density Wifi network also makes it easy to stay connected wherever you are, indoors or out.
4. Starting... at the beginning
To increase the number of participants in an event, digital communication is far more effective than traditional methods. Email invitations, coupled with a dedicated event website that lets you register in just two clicks, increase the number of registrations, and make it easier to follow up with targeted emails. With its partner Evenium, Campus Les Fontaines offers you a platform to relieve you of this stage, allowing you to concentrate on the content of your seminar - saving you time and efficiency!
5. A dedicated application to encourage engagement
How about a dedicated application for your event? It combines several functions, such as check-in on arrival, program notifications, a networking tool, chat (online discussion), voting, suggestion box... The trend towards gamification is strong in this field: it consists in making the user experience playful, by offering a fun and rewarding interactive experience. This approach is particularly effective, as it echoes the culture of video games, which is becoming increasingly entrenched in our societies.
6. Maintaining motivation after the event
Every event is first and foremost a starter to create the conditions for change. Digital can extend this by gathering feedback and "on-the-spot" feedback, and by offering the opportunity to relive the event's highlights. Campus Les Fontaines , for example, offers its customers the option of creating secure online photo galleries as soon as the event is over. A convivial way of creating and sharing common memories, so that your seminar continues to leave its mark.
7. Stay open, multi-channel and social
Digital is no longer a gadget. Your event needs to be at the heart of the sites and tools used by your participants. The use of social networks (both corporate and public) is an effective way of turning them into ambassadors for your project. You need to encourage the many social channels at your disposal: flickr, pinterest, instagram, but also Facebook or your company's intranet or internal social network. Campus Les Fontaines ' Digital Support team can help you build these secure gateways.