Ephemeral & atypical venues: the event trend on the rise

Yurts, Berber tents, disused trains, medieval castles or rehabilitated industrial sites: atypical and ephemeral venues are increasingly popular for seminars and business events. This trend, which has grown exponentially in recent years, reflects a need for the unusual, to both enhance and surprise employees. By opting for originality, you can also give your company an image of openness and modernity.
A seminar that's off the beaten track more easily creates memories and bonds than one organized in a more conventional setting. What's more, with the boom in social networking, a thousand and one photos and videos are posted on the web after these "trendy" seminars, creating a buzz and transforming the event into a vector of internal and external communication.
In short, there are many advantages to be gained from finding unusual venues or creating ephemeral spaces, while ensuring that the message you want to get across remains consistent. The message remains the essential point around which the event is built: it takes precedence over the decor, however atypical it may be.
The key to a successful event is to ensure that the right messages are conveyed, that the "wow" effect is achieved, and that participants are comfortable and safe.