Company seminars, place your bets!
The positive impact of team-building activities on the company is now well known: an average increase in efficiency of 30% (according to a study carried out by AGEFI, the online economic and financial news magazine). Criteria such as quality of work, flexibility and employee satisfaction are all on the rise. Including a team-building activity in your company seminar is obviously a good idea. However, choosing the right activity is not a matter of chance.
Which one to choose and why?
The offer is huge and often intimidating. That's why it's essential to turn to gamification professionals. Their job is to identify each company's objectives. What's more, their experience enables them to adapt to the different professional worlds they address, to build a customized, targeted offering, and adopt the right tone and posture.
" Our ability to adapt is essential," explains Emmanuel Fuentes, founding director of gamification agency Coqs en Pâte (*). " We have to adapt to the objectives of each seminar, taking into account the corporate culture: while one company may want a challenging game for the same objective, another may insist on a collaborative game. Of course, we also have to take into account the constraints linked to the number of participants, the time available, the space, the audience (age, relationship with technology and/or sports, etc.) and the budget.
There's a solution for every specific need. But team-buildings are all about bringing people together, getting messages across in plenary sessions, stimulating imagination and creativity, and boosting motivation. The stakes are as subtle as they are complex, as is the gamification offering, which innovates and keeps pace with the digital revolution.
Digital for people
According to Emmanuel Fuentes, " the emergence of digital technology has changed the type of games offered at events. Today, hybrid formats including technology and manual activities are all the rage. At Coqs en Pâte, we try to develop this type of game as much as possible. Technology opens up many new possibilities in terms of experiences and game mechanics. In parallel with this strong appeal for technology, which continues unabated today, we are witnessing the development of team-buildings aimed at creating links and memories around social issues such as sustainable development and solidarity. With this in mind, the activities on offer simultaneously bond a team and open it up to the world. "I think we're moving towards a more meaningful approach to team-building activities," sums up Emmanuel. Fewer events just for the fun of it, but ones that convey more messages and values.
So, when it comes to seminars, place your bets... Let yourself be guided, and don't worry: you're sure to win!
(*) The gamification agency Coqs en Pâte is part of the ecosystem of partners set up by Campus Serge Kampf Les Fontaines to bring know-how and originality to your team-buildings.