Corporate events: place your bets!
Today, we know how to measure the positive impact of team building activities on a company: + 30% efficiency on average (according to a study conducted by AGEFI, an online economic and financial news magazine). Criteria such as the quality of work, flexibility and employee satisfaction are all on the rise. Integrating a team-building activity into a company seminar is therefore a good idea. However, the choice of the right activity should not be left to chance.
Which one to choose and why?
The offer is huge and often intimidating. That's why it's essential to turn to gamification professionals. Their job is to identify the objectives of each company. They also adapt, through their experience, to the different professional worlds they address, to build a customized, targeted offer and adopt the right tone and posture.
"Our ability to adapt is essential," explains Emmanuel Fuentes, founding director of the gamification agency Coqs en Pâte (*). "It is necessary to adapt to the objectives of each seminar by taking into account the corporate culture: while for the same objective, one company will want a challenging game, another will insist on a collaborative game. Of course, it is also necessary to take into account the constraints related to the number of participants, the time allowed, the spaces as well as the public (age, relationship with technology and/or with sports...) and the budget. "
To each specific need corresponds an adapted solution. But team-buildings all participate in federating, passing messages presented in plenary, stimulating imagination and creativity, giving breath and motivation. The stakes are as subtle as they are complex, just like the gamification offer, which innovates and follows the digital revolution.
Digital at the service of people
According to Emmanuel Fuentes, "the emergence of digital has changed the typology of games offered at events. Today, hybrid formats including technology and manual activities are on the rise. At Coqs en Pâte, we try to develop this type of game as much as possible. Technology brings a lot of possibilities in terms of experiences and game mechanics. </In parallel to this strong attraction for technology, which is not waning, we are now witnessing the development of team-buildings with the objective of creating links and memories around social issues such as sustainable development and solidarity. From this point of view, the proposed activities allow simultaneously to weld a team while opening it to the world. "I think we're moving towards more meaning in team-building animations," summarizes Emmanuel. Less animations just for fun, but animations that carry more messages, values."
So in seminars, place your bets... Let yourself be guided and have no worries: you are sure to win!"
(*) The gamification agency Coqs en Pâte is part of the ecosystem of partners set up by the Campus Serge Kampf Les Fontaines to bring know-how and originality to your team-buildings.
